How to Create a Facebook Business Page
Facebook is the largest social media platform in the world, with over 2 billion monthly active users and 1.4 billion daily active users. And one of the most important features on Facebook is business pages, which are easy to create and highly effective for businesses of all sizes. Here’s how to create a Facebook business page, from setting up your page to promoting it to getting more likes and followers.
Step 1: Gather information
One of your first decisions will be what type of page you want—page, public figure, or business. Pages are for businesses, brands and causes; public figures are for celebrities and other people who have a lot of fans but might not have their own business. A personal profile is used for individuals who want to represent themselves personally (such as an author). If you aren’t sure which one is right for you, think about why you’re creating it: do you run a company that markets a product? Or are you an actor whose brand revolves around your acting roles? For example, if people come to your page because they like your work as an actor or singer-songwriter, then go with Public Figure.
Step 2: Plan your content calendar
Once you’ve figured out your buyer personas, know what you want your business page to be about and think through how you plan on using it, it’s time to create an editorial calendar. An editorial calendar is basically a map for your content. You want it to tell you exactly what kind of posts will go up on which days and at what times so that when it comes time for your team (or just yourself) to write or edit, you won’t end up creating multiple posts around similar topics or creating gaps in-between posts. You also don’t want anything getting published by accident.
Step 3: Fill out the basic Settings
When you click on Create, you will be prompted to fill out some basic information about your business. The most important of these are Details and Contact Info. It is important that you provide all pertinent contact information, including your email address, phone number and street address. You will also have an opportunity at this point to upload a profile picture (make sure it’s not your logo), add additional details about your business and share links. If you would like to write a short description for your page, go ahead and do so now. Make sure everything looks good before clicking Next Step.
Step 4: Choose your Audience
Social media should be thought of as two distinct platforms—business-to-consumer (B2C) and business-to-business (B2B). Both have different target audiences. So make sure your business page is reflective of that. For instance, you probably don’t want all your family photos on your B2B Instagram account or all your posts about prices, specials and promotions on your B2C Twitter feed. Be mindful of how you’re sharing information across platforms. A great rule of thumb: choose one network for personal connections and one for professional connections.
Step 5: Tell people about it
Now that you have your new profile, there’s an easy way to tell everyone about it. Just post your link on your personal Facebook profile, and anyone who likes or comments on it will see your new handle. Also use Twitter and Google+ to spread word of mouth. If you want more visibility, get listed on social media directories like Twellow and Foursquare – but only if they let you remain anonymous so no one can track down your real identity! And finally start blogging about business. You don’t need to do anything fancy; just write what comes naturally and share with friends. You’ll be surprised how many people are interested in what you’re doing — even if it’s just starting out.
The best thing is that once you’ve created your new professional online presence, you can continue building upon it over time by adding more links and content related to your industry as well as expanding into other social networks such as LinkedIn, Pinterest, YouTube etc… This should help keep search engines happy and bring in targeted traffic from users looking for someone just like you!
Step 6: Consistency
Once you’ve created your page, it’s time to get consistent. You want to post at least once a day on your page and try connecting with groups that might be interested in your product or service (more on how to find these in just a minute). Each group has its own rules for engagement, but for most business pages, there is no limit on how many times you can post per day. There are no best practices for what posts will perform best—it depends on your audience—but infographics have been shown time and again as some of the highest performing content out there. Just remember: you need consistent activity if you want your business page to succeed.
Step 7: How to create Business logo
A business logo is often one of your most valuable and recognizable pieces of marketing collateral. Your logo should do more than just look good—it should speak directly to your target market in an easy-to-understand way that reflects your values and brand message. If you don’t have professional design skills, don’t worry; any graphic designer worth their salt will be able to easily create something attractive for you.
At their core, social media sites are platforms that allow people to connect with each other. Whether you’re looking for customer service, feedback on your product or just interested in building and maintaining relationships, having a Facebook business page is a great way to interact with your customers and other individuals in your industry. However, creating an account and liking businesses isn’t enough; you need to think of your page as another web presence, one that needs attention and constant care if it’s going to be successful. By taking these tips into consideration when creating and maintaining your business page, you can make sure that it remains an asset for both you and potential customers.