Top 10 Marketing Trends That Will Dominate in 2022
The way we market products and services changes year to year, as marketing evolves and technology advances. But the underlying principles of marketing don’t change much; they’re more of an art than a science. So what are the major changes we can expect in the world of marketing in 2022? Here are 10 big trends that will dominate the marketing industry over the next 5 years.
#1 – Augmented Reality
AR has been on the rise for a few years now, and it shows no signs of slowing down. By 2022, it is estimated that there will be 1 billion AR users worldwide. Brands are already using AR to create immersive experiences for their customers, and this trend is only going to continue to grow. AR can be used for everything from product visualization to location-based marketing.
#2 – Chatbots
In 2022, more businesses will be using chatbots to communicate with their customers. Chatbots are a form of artificial intelligence that can simulate a human conversation. They are used to answer questions, provide customer support, and promote products or services.
#3 – Chatbot Training
In order for chatbots to become more effective, they will need to be trained. This will involve incorporating AI and machine learning so that the chatbot can understand human conversation. Additionally, natural language processing will need to be implemented in order for the chatbot to respond accordingly. Businesses will need to invest in this training so that their chatbots are able to keep up with the competition.
#4 – 5G Technology
5G technology is the fifth generation of mobile network technology. It offers increased speed, reduced latency, and more capacity than previous generations. 5G will enable a new era of connected devices and services, including the Internet of Things (IoT), augmented reality (AR), and virtual reality (VR). 5G will also provide the foundation for new applications such as autonomous vehicles and smart cities.
#5 – Digital Infrastructure
A recent study by McKinsey & Company found that, on average, companies are only 27% digitized. By 2022, that number is expected to rise to 60%. In order to keep up with this demand, businesses will need to invest in digital infrastructure. This includes things like customer relationship management (CRM) systems, data analytics tools, and omnichannel marketing platforms. By investing in these things now, businesses will be able to better meet the needs of their customers and stay ahead of the competition.
#6 – Pervasive IoT Devices and Sensor Networks
By 2022, it is estimated that there will be nearly 30 billion devices connected to the internet. This number is only going to continue to grow as the world becomes more and more digital. With this increase in internet-connected devices comes an increase in data. And with this data comes the ability to better understand customers and their needs. This understanding will allow businesses to create marketing campaigns that are more personalized and effective. Additionally, businesses will be able to use this data to create better products and services.
#7 – Next Gen Apps and Consumerization of IoT
By 2022, it’s estimated that there will be nearly 26 billion connected devices worldwide. This number is only going to continue to grow as we move towards a more connected world. With this increase in connected devices comes an increase in demand for apps that can control and manage them. This is where the next gen apps come in. These are apps that are designed specifically for the consumerization of IoT. They are user-friendly and offer a great deal of customization and control.
#8 – Robotics and AI
Robotics and AI are two of the most game-changing technologies of our time. And they’re only going to become more prevalent in the next few years. Businesses that can harness these technologies will have a major advantage over their competitors. Here are some of the ways robotics and AI will change marketing in 2022:
1. Personalized ads will become the norm.
2. Virtual assistants will become more common.
3. Augmented reality will be used more for marketing purposes.
4. Chatbots will be used more to engage with customers.
5. Social media will be even more important than it is now.
6. Data analytics will be used even more to understand customers and target them with relevant ads and content.
#9 – Blockchain Tech (Most Important)
By now, you’ve probably heard of blockchain technology. And you may be wondering what all the hype is about. Well, here’s the thing: blockchain is set to revolutionize the marketing industry. Here’s how Blockchain tech enables people and businesses to make and receive payments without having to rely on a third party such as a bank or payment processor. It allows for transactions that are secure and private by design. In other words, this groundbreaking new way of transacting can help marketers reach their target audiences directly, cutting out the middleman (i.e., third-party service providers) and reducing fees significantly while also delivering an added layer of security via its distributed ledger database that helps users maintain anonymity when sending or receiving digital assets. As we approach 2022, more than 75% of companies will have started using blockchain tech in some form or another with those rates rising even higher into 2024
#10 – Vehicle Automation
In a few years, cars will be able to drive themselves. This technology is still in its early stages, but it will soon become commonplace. This means that marketing strategies will need to change in order to adapt to this new technology. Here are a few ideas on how to do this:
1. Utilize GPS data to target ads based on location.
2. Create ads that are specifically designed for people who are commuting long distances.
3. Take advantage of the fact that people will have more free time while they are commuting and create ads that are entertaining as well as informative.
4. Use data from car sensors to target ads towards people with certain interests.